British Summertime starts this weekend (so we are told) and we are looking forward to a bright and busy summer of events.
We love variety and like to capture different styles of pictures at the same event or party. The pictures above were both taken within minutes of one another showing guests at the same charity fundraising function.
The fundraiser was held at The Warren ; The Metropolitan Police Social Club on behalf of Children with Cancer (formerly children with leukemia).
We set a studio and print station in the bar area and guests were soon queuing to have their photographs taken. As well as more traditional poses, we encourage guests to try different set ups especially with larger groups. These days every person in the country has a camera with them in the guise of a mobile phone and we are very aware that our photographs need to stand out as a professional product in this digital age.
For those interested in technical details the pictures were shot with a Nikon D3 and lit with 3 Elinchrom studio heads one on either side at 90 degrees both fitted with gridded softbox's and a shoot through brollie at 70 degrees for fill light. Backdrop was the new custom made Lastolite Panorama. Pictures were transmitted in seconds via a dedicated wireless network to an Apple computer running Adobe Lightroom with some custom modifications and printed on a DNP dye sub printer for guests to take away with them. Another very different commission, although not one you would class as an event, was for a corporate client who were upgrading their HGV fleet. The client who is the largest privately owned logistics company in the UK had a new delivery of HGV trucks that morning and even though the vehicles had never been used on the road and were hours old we had to make sure they were cleaned and spotless. Lining them up in formation also took a lot of time and effort and if I had been one of the drivers I would have cursed the photographer! Being a working dockside terminal meant all sorts of operational challenges for us from carrying out a risk assesment to wearing Hi Vis clothing to having someone watching my back in case an HGV reversed over very expensive equipment or me!
The shoot was on the sunniest day of the year and created more problems with harsh shadows (even an HGV lorry deserves flattering light!) and needed sophisticated and powerful lighting to fill in the shade. It also made for a wait of a few hours before shooting the final picture at dusk which was lit by 4 Elinchrom powerpacks fired by radio flash triggers.
We are always looking for new picture opportunities and challenges so do not hesitate to contact us if you have any questions as to what we can photograph and how we can deliver the right images for you either party fun or serious corporate branding and marketing campaigns.
Best regards and Happy Easter